Its been a while and I am back with some more useful info. Lately been spending a lot of time playing with enterprise oracle databases. Before going any further shout out to our favorite search engine Google.com without which last month and half would have been pure torture, but instead it was a fun self learning experience.
To start things off I’ll share some code to convert DATE TIME data from a database to WEEK ENDING dates. Over the past month the one thing I have done to all the market tracking dashboards that I created was introduce a week ending date based on the transaction date. This allows us to put in a realistic interval to watch market activities. A month is too long to wait and a day is just too short, making a weekly data snapshot perfect to support business decisions.
DHL pokes fun at competitors with some guerrilla advertising.
Depending on the type of advertising you do meme’s/trends can be your bread and butter. For the rest of the marketing crew meme’s/trends are a great way to figure out how to stay relevant in your approach. Buzzfeed is the central hangout for all things current. Use it to understand your data, ask the right question and find the emotional connection with your audience.