innovation is not doing extra-ordinary things, its doing ordinary things in extra-ordinary ways. Twitter, is the latest in this endeavor. The service has done amazingly well here are some stats from Hubspot’s Mike Volpe (@mvolpe) in a report he calls State of the Twittersphere.
- Twitter is dominated by newer users – 70% of Twitter users joined in 2008
- An estimated 5-10 thousand new accounts are opened per day
- 35% of Twitter users have 10 or fewer followers
- 9% of Twitter users follow no one at all
- There is a strong correlation between the number of followers you have and the number of people you follow
- More than 50% are females
- Almost 50% between 18-34
- 73% do not have children
- 63% have college education or more
With an estimated monthly traffic of 2.4 million (US only) twitter is all set to take over the interwebs.
demographics: transcending many demographic profiles is a great way for a service to become mainstream, with the simple model of twitter it is welcoming to everyone. Here is the Quantcast demographic website profile for twitter.
mainstream media: twitter has been featured numerous on CNN over the past year. Most significant of which was the November terrorist attacks in Mumbai #Mumbai. CNN was continually monitoring the service and interviewing users (@Dina) live (with Skype.)
Local TV stations throughout the US are always quick to jump on twitter after any significant event. In the northwest we have had unusually large amount of snow this season and TV stations are all over twitter tags #seatst and #bhamsnow which accumulate all the twitter updates related to the matter. Twitter user @2drinksbehind was first to break the story on a Denver plane crash as recently as December 20th 2008 (read full story)
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web integration: twitter learnt early like digg.com that connecting with the rest of the internet is vital to its success so just like the DIGG THIS button which are plenty all around the web there has been an emergence of TWITTER THIS or TWIT THIS buttons.
power to the people: another very interesting thing about twitter is that they have only been working on the basic service and search features. All the additional features of the service like twitter buttons, rankings, dynamic maps, picture uploads, spy sites and many more are all user created content. Twitter published their API which allows anyone with some basic web programming knowledge and an idea to create anything they like with twitter data.
the twitter masses are also very actively involved in micro donation campaigns with users pledging to donate for every follower they get over a certain amount of time. edit: twitpay a service to coordinate all you micro giving
in a nutshell i joined twitter because
- it keeps growing
- it bridges the gap between people and events
- it lets me meet people like me
- it is extremely social
- it lets me control the information that comes to me
- it lets me be as much or as little involved as i want
- it is easy to update with my cell phone (text message)
- it gives me a micro and macro view of the world
- IT IS SO MUCH FUN
- marketing lesson: new media has always been a great way to reach segments that don’t follow conventional advertising, companies that use twitter effectively will see the difference, Guaranteed.
until next time
Namaste and Merry Christmas.