the risk of inaction and saving the oceans

Before we get to the post few house keeping items:

  • Updates have been missing lately because i like to do decent amount of research before i post something and lately time has been a precious commodity.
  • I am always looking for topic suggestions, so have your say in the comments
  • If you are learning/know conjoint research method and want to chat get in touch with me. i am still learning but always looking for a new perspective.

This like the past couple of weeks has been a good week on keeping up with my goals. The week did have its own set of problems but before we get into all that here lets talk about our oceans.

On February 10th Dr. Robert Ballard was  interviewed on The Colbert Report. Dr. Ballard is most famous for finding the Titanic but he says his most important work has been discovering some very unique Bio-Spheres under the ocean surface.

Here are a few things he shares:

  • Water (a.k.a. oceans) form 72% of our planet and most of it still remains unexplored.
  • We have been reaching for the heavens with missions to mars and beyond but we have little to no idea of our own backyard.
  • NASA’s budget from one fiscal cycle is sufficient to fund NOAA (National Oceanic and Atmospheric Administration) for 1200 years. Now that’s a staggering statistic.

So what can we do to save our oceans here are ideas from some very smart people. As always click the name of the subsection to view more details.

Creating a marine reserve – A group of leading conservation organizations have hatched a plan to create one of the world’s largest marine reserves in British waters. The reserve is to be located in the pristine tropical waters of the Chagos Islands.

Chagos Islands, which includes the world’s largest and most pristine coral atoll, as well as some of the cleanest seas on earth is a refuge for rare seabird colonies, turtles and diverse marine life.

10 solutions to save the oceans – The list is below you will have to click and go to the document to read the reasoning behind them.

  1. Eat more Anchovies
  2. Small but mighty
  3. Size matters
  4. Good credit risk
  5. Healthy competition
  6. Gifts for ancient mariners
  7. Tradable bycatch credits
  8. Running on empty
  9. Use your thumbs
  10. A separate peace


Unplug: This has effectively become a habit , there are the occasional misses but they are a result of some extra ordinary situation or something out of my control.

Buy Local: Shopping has been sparse lately since the last big trip was to costco about 3 weeks ago and i am still working on eating most of that food.

Decline Plastic: I have been good about carrying my reusable shopping bag around with me though like i said earlier shopping has been fairly sparse.

As for on campus purchases i have been true to my promise of not buying food packaged in plastic, ok not entirely true there have been a few lapses here and there especially with the clear clamshell containers but i have been getting better on a daily basis.

RISK of INACTION: I have noticed a significant drop in the level of conversations i have about sustainability and the amount of active thinking on the subject. These blog posts help a bit but it could be better. I guess i am ready to add another goal in the mix to keep things challenging and keep the matter on the top 3 of my mental list.

p.s. there is a whole subset of marketing that could talk about “inaction” i am leaving that topic for another time and place.

NEW GOAL: Convince one person a week to adopt one sustainable practice. i see this as being a little more difficult but i like the challenge <crosses fingers>

until next time



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