influencing for a greener tomorrow

Hey all, i mentioned in my last post i will try to influence one person every week to start (make a change) in one daily activity for a sustainable tomorrow. As i have learnt in the last couple of weeks influencing others to do something is not an easy task.

To help me with this challenge i turned to my marketing classes for help. Now there is a lot one could say about persuasion and influence. Case in point the Persuaders documentary on PBS (click the PBS logo to watch.) A simple google search on persuasion or influence will also reveal a lot of information like the pyramid shown here.

As for me i decided to choose an approach taught to me by my sales professor Dr. T.J. Olney. He uses Influence: Science and Practice (1993) by Robert B. Cialdini (Harper-Collins ISBN 0-673-46751-1) to layout six basic principles that can be used to influence others.

  • Reciprocation
  • Commitment / Consistency
  • Social Proof
  • Liking
  • Authority
  • Scarcity

I have been using a combination of the last four for 3 days now and have successfully motivated one friend to stop purchasing drinks packaged in plastic. This is also my goal and she has agreed to mirror me. for my Sustainable Efforts Update

Unplug: This has become second nature, with my current computer woes i did forget to do this sometimes because not having to shut down my computer also made me forget to turn on the power strip that controls everything else.

Buy Local: With friends visiting and my birthday this was a little harder, i have been eating outside a lot on campus and restaurants without checking for local purchases. 😦 Hopefully this week will be better.

Decline Plastic: This went from my best to worst goal in the last two weeks i have accepted plastic bags, styrofoam containers and everything else. Need to be stricter with myself on this one.

Thanks all for this post, until next time.



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