Google and interest based advertising


Just got a very interesting email from google adsense, full text is below. Seems like the big G is planning the release of segmentation based advertising. Now this is not something new but its nice to see that google is developing tools on the user side to pick segments. Sounds like currently the segments will be defined by them. But maybe soon companies will be able to define their own segments and target advertisments appropriately.

This makes a marketers job both easy and difficult at the same. With all these tools we can be very specific with picking our target market. But this also brings with it problems like being too focused and creating multiple campaigns which may take longer to complete.

All in all targeting always gets a big plus in my book just as long as marketers realize that this is just anothr tool to assist in our wok not something that can do it for us. There are still a lot of things to setup to get the full benefit from this approach and it will require a lot of after deployment monitoring. So gets logged in to those adsense accounts and start playing.

until next time

namaste.

p.s. click below to read the full text of the email.

Hi,

We’re writing to let you know about the upcoming launch of interest-based advertising, which will require you to review and make any necessary changes to your site’s privacy policies. You’ll also see some new options on your Account Settings page.

Interest-based advertising will allow advertisers to show ads based on a user’s previous interactions with them, such as visits to advertiser website and also to reach users based on their interests (e.g. “sports enthusiast”). To develop interest categories, we will recognize the types of web pages users visit throughout the Google content network. As an example, if they visit a number of sports pages, we will add them to the “sports enthusiast” interest category. To learn more about your associated account settings, please visit the AdSense Help Center at http://www.google.com/adsense/support/bin/topic.py?topic=20310.

As a result of this announcement, your privacy policy will now need to reflect the use of interest-based advertising. Please review the information at https://www.google.com/adsense/support/bin/answer.py?answer=100557 to ensure that your site’s privacy policies are up-to-date, and make any necessary changes by April 8, 2009. Because publisher sites and laws vary across countries, we’re unfortunately unable to suggest specific privacy policy language.

For more information about interest-based advertising, you can also visit the Inside AdSense Blog at http://adsense.blogspot.com/2009/03/driving-monetization-with-ads-that.html.

We appreciate your participation and look forward to this upcoming enhancement.

Sincerely,

The Google AdSense Team

Email preferences: You have received this mandatory email service announcement to update you about important changes to your AdSense product or account.

Google Inc.
1600 Amphitheatre Parkway
Mountain View, CA 94043

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