Beats for Attention


A really neat trick that advertisers have used for a long long long time is attracting “vanity” acts to gather crowds so they can pitch their products. I feel this is a very fair trade type of thing to do, the talent gets paid, consumers get free entertainment and corporations get the exposure they would like.

In a spirit to encourage such behavior from more advertisers i am linking embedding a video below on a unique use of beat boxing.

Marketing Lesson: Dont forget as advertisers our job is to sell the product dont let the talent steal the show and also dont try minimize the performers importance. Work the product into the act (more subtle the better, hit the psychograpic triggers.)

edit: this find from @ianparn can be put to the same type of application – http://www.impactlab.com/2006/03/09/amazing-3d-sidewalk-art-photos/

Until next time

Namaste.

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