Here is a story from everyone’s favorite AdAge. Queensland Tourism takes a very unique approach to promote its island tourism industry.
You can read a more indepth review from AdAge here: AdAge Article
All you really need to do is watch the video here to get an idea of the very successful campaign.
Marketing Lesson: Good publicity is not in big budgets it has, and always will, come from great ideas.
Until next time
*note – i try not to regurgitate content from other websites but this i just had to share.