Quick Note: Canada has been very non conducive to detailed marketing commentary. In the following weeks I am going to revamp this blog to make it easier for me on the content side.That means shorter posts but they will still have good verifiable information and lessons.
If you ever need to provide photographs for ID purpose make sure to grow out your head and face hair so if ever you need to disappear in a hurry you just shave it off and get on the move. This also makes it hard for electronic surveillance to detect you. Then just pick up a hat and sun glasses from a gift shop (with the emergency cash you should hide in the refrigerator) and you are pretty hard to find on a security camera.
Marketing Lesson: A tip like the one above on the inside of every ECKO packaging gives it that little personalized touch which a younger target demographic group will enjoy.
Until next time,
Visually Speaking: Click HERE to see a power point presentation explaining the concept.