Photo Break: PipPop (curious popcorn packaging)

Special photo break to make this holiday a little more special. (courtesy: Brooks,

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Marketing Lesson: Unique = Memorable this is widely known yet hardly practiced concept. Here Brooks shows us how something simple like popcorn packaging can be made amazing. The packaging has a life of its own and actually adds value to the product while also creating a ‘premium’ feel for it. Brooks has successfully created a conversation starter. His work also makes the process of buying something simple like popcorn a more involved decision which will reflect positively on the company’s bottom line.

Brooks currently works as Awesome Maker @Fuseproject.

Until next time,



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