Just got a very interesting email from google adsense, full text is below. Seems like the big G is planning the release of segmentation based advertising. Now this is not something new but its nice to see that google is developing tools on the user side to pick segments. Sounds like currently the segments will be defined by them. But maybe soon companies will be able to define their own segments and target advertisments appropriately.
This makes a marketers job both easy and difficult at the same. With all these tools we can be very specific with picking our target market. But this also brings with it problems like being too focused and creating multiple campaigns which may take longer to complete.
All in all targeting always gets a big plus in my book just as long as marketers realize that this is just anothr tool to assist in our wok not something that can do it for us. There are still a lot of things to setup to get the full benefit from this approach and it will require a lot of after deployment monitoring. So gets logged in to those adsense accounts and start playing.
until next time
p.s. click below to read the full text of the email.