Google and interest based advertising

Just got a very interesting email from google adsense, full text is below. Seems like the big G is planning the release of segmentation based advertising. Now this is not something new but its nice to see that google is developing tools on the user side to pick segments. Sounds like currently the segments will be defined by them. But maybe soon companies will be able to define their own segments and target advertisments appropriately.

This makes a marketers job both easy and difficult at the same. With all these tools we can be very specific with picking our target market. But this also brings with it problems like being too focused and creating multiple campaigns which may take longer to complete.

All in all targeting always gets a big plus in my book just as long as marketers realize that this is just anothr tool to assist in our wok not something that can do it for us. There are still a lot of things to setup to get the full benefit from this approach and it will require a lot of after deployment monitoring. So gets logged in to those adsense accounts and start playing.

until next time

namaste.

p.s. click below to read the full text of the email. Continue reading

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luxury becoming a need: wireless charging

Wireless charging technology has been in the buzz for about two years now. First showing up at Consumer Electronics Show (CES) 2007. The idea of simply putting a device on a “electric” mat and have it start charging seemed almost like magic.

Background – Wireless energy transfer was first demonstrated in 1893 by Nikola Tesla with the illumination of vacuum bulbs at the World Columbian Exposition in Chicago. Before we proceed lets get the terminology right. Wireless charging is a marketers way of describing Inductive Charging.

Inductive charging is achieved by a coil creating an alternating electromagnetic field and another coil converting it back to electrical current, both these coils in proximity create a sort of wireless transformer. A form of efficient inductive charging was first announced by MIT researchers in 2006 with a project called WiTricity. Wireless charging can also be achieved through radio and resonance technology, but inductive charging remains the preferred technology for mid-sized electronics.

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twitter : why should i join?

innovation is not doing extra-ordinary things, its doing ordinary things in extra-ordinary ways.  Twitter, is the latest in this endeavor. The service has done amazingly well here are some stats from Hubspot’s Mike Volpe (@mvolpe) in a report he calls State of the Twittersphere.

  • Twitter is dominated by newer users – 70% of Twitter users joined in 2008
  • An estimated 5-10 thousand new accounts are opened per day
  • 35% of Twitter users have 10 or fewer followers
  • 9% of Twitter users follow no one at all
  • There is a strong correlation between the number of followers you have and the number of people you follow
  • demographics: transcending many demographic profiles is a great way for a service to become mainstream, with the simple model of twitter it is welcoming to everyone. Here is the Quantcast demographic website profile for twitter.

  • More than 50% are females
  • Almost 50% between 18-34
  • 73% do not have children
  • 63% have college education or more
    With an estimated monthly traffic of 2.4 million (US only) twitter is all set to take over the interwebs.

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