DHL pokes fun at competitors with some guerrilla advertising.
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Category: Video break
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Sony ‘The Bottled Walkman’
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Video Break: Enjoy the #NOW
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Video Break: Friendship.
Marketing Lessons: A message conveyed in a honest manner is very compelling even though it might not have any real substance. Whats important is that the message ‘feels’ substantive and the receiver will want to hear all of it. Also one can never go wrong being funny.
Until next time,
namaste.
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Video Break: Edgy IKEA Commercial
Marketing Lesson: DO NOT be afraid to market to your target market. (also open this in youtube and browse “related videos” for more funny commercials)
Until next time,
Namaste.
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Video Break: The Southwest Rap
Discussing southwest airlines in class today, take a look at this video to get an idea on how SW made their business customer service, not air travel.
I will have more on southwest later for now enjoy.
until next time
namaste.
