Pull a marketing coup with President Clinton

Yesterday we learned an important marketing lesson from Kim Jong Il of North Korea. If you dont know what i am talking about follow this link and this link from cnn.com to get caught up.

Back to marketing: As we have heard time and time dictators tend to be gifted speakers with sharp minds and beings one of the last few true dictators left in the world Kim Jong Il is definitely part of that club. With rumors circulating about a stroke earlier this year and potential of a power vaccum being filled by his youngest son Kim Jong Il leveraged the arrest of these two women amazingly well to hit many birds with one arrow.

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influencing for a greener tomorrow

Hey all,

https://i0.wp.com/edbatista.typepad.com/edbatista/images/2008/02/Influence_Pyramid.jpgAs i mentioned in my last post i will try to influence one person every week to start (make a change) in one daily activity for a sustainable tomorrow. As i have learnt in the last couple of weeks influencing others to do something is not an easy task.

To help me with this challenge i turned to my marketing classes for help. Now there is a lot one could say about persuasion and influence. Case in point the Persuaders documentary on PBS (click the PBS logo to watch.) A simple google search on persuasion or influence will also reveal a lot of information like the pyramid shown here.

As for me i decided to choose an approach taught to me by my sales professor Dr. T.J. Olney. He uses Influence: Science and Practice (1993) by Robert B. Cialdini (Harper-Collins ISBN 0-673-46751-1) to layout six basic principles that can be used to influence others.

  • Reciprocation
  • Commitment / Consistency
  • Social Proof
  • Liking
  • Authority
  • Scarcity

I have been using a combination of the last four for 3 days now and have successfully motivated one friend to stop purchasing drinks packaged in plastic. This is also my goal and she has agreed to mirror me. Continue reading