influencing for a greener tomorrow

Hey all, i mentioned in my last post i will try to influence one person every week to start (make a change) in one daily activity for a sustainable tomorrow. As i have learnt in the last couple of weeks influencing others to do something is not an easy task.

To help me with this challenge i turned to my marketing classes for help. Now there is a lot one could say about persuasion and influence. Case in point the Persuaders documentary on PBS (click the PBS logo to watch.) A simple google search on persuasion or influence will also reveal a lot of information like the pyramid shown here.

As for me i decided to choose an approach taught to me by my sales professor Dr. T.J. Olney. He uses Influence: Science and Practice (1993) by Robert B. Cialdini (Harper-Collins ISBN 0-673-46751-1) to layout six basic principles that can be used to influence others.

  • Reciprocation
  • Commitment / Consistency
  • Social Proof
  • Liking
  • Authority
  • Scarcity

I have been using a combination of the last four for 3 days now and have successfully motivated one friend to stop purchasing drinks packaged in plastic. This is also my goal and she has agreed to mirror me. Continue reading