As you work to derive meaning from numbers in a business case setting, you will realize that lot of the data collection boils down to a set of basic math. These functions are Mean, Median & Mode which I collectively refer to as M&M’s of marketing statistics.
Before we get into learning what these are and how they help I want to emphasize this approach does not imply that all you should do is find the M&M’s and call it quits. Knowing and using the basics will help you triage mountains of data effectively for your own sanity.
Here are the M&M’s Continue reading